Mesothelioma is a form of cancer that is caused by exposure to asbestos particles. It causes malignant cells to develop in the mesothelium, a protective lining that covers most of the body’s internal organs. Companies are liable to pay their employees a fair amount compensation if the workers are exposed to asbestos. Many lawsuits pertaining to Mesothelioma are filed every year around the world.

Mesothelioma, Asbestos and Adsense

Google Adsense is the biggest online advertising network in the world. It offers context sensitive advertising in which ads are published across the publisher network based on the content and certain keywords.

Mesothelioma has been the highest paying keyword since around 2005. It’s rumored that the CPC (cost per click) on Mesothelioma based keywords like mesothelioma, mesothelioma asbestos, mesothelioma lawyers, peritoneal mesothelioma, mesothelioma attorney ranges anywhere between $90 to $40. This is the amount paid to the publisher each time anyone clicks on any mesothelioma related ad. To compare this with other keywords, an average keyword pays you only about $0.06 – $0.20 per click.

There are many MFA (Made for Adsense) sites focusing specifically on the Mesothelioma keyword; many of them have reportedly made a killing on it. However, it seems very doubtful that someone would pay that much just for a visit to their website. What’s even more surprising is that despite openly being the top paying keyword for about 4 years and being exploited by many, it is still very much in fashion; publishers still report about $40 – $50 per mesothelioma click.

PathikShah.Com is now a PR3 blog. My Alexa Rank is currently fluctuating around 420,000 which is pretty decent. The growth, while not spectacular, has been quite steady. My next aim is to become a PR4 by 2010.

Thanks to all my readers for making this possible.

1. Install the Alexa Toolbar

The Alexa Rank is decided by the number of visits you get from users having the Alexa toolbar installed in their browsers. So the best way to improve your rank is to find as many PCs as you can, install the Alexa toolbar and set your website as the homepage.

To Download the Alexa Toolbar for Internet Explorer and Firefox, visit Alexa Toolbar Download

2. Add the Alexa Rank Button to your Website

Each visit to a blog with the Alexa Rank button installed is accounted for by Alexa and helps in improving your Alexa Rank. It’s not as effective as the first method, but does work.

To Create a Alexa Rank Button for your website, go to Alexa Widgets, enter your site details and paste the code in your website.

To get a more detailed list of ways to improve your Alexa Ranking, visit – 20 Ways to Improve your Alexa Rank

Note: Personally, I think that Alexa Ranks are very poor indicators of your blog’s popularity as it is very easy to game the ranking system. However many advertisers use the Alexa Rank as a parameter when evaluating your site, so it’s best to play it their way.

This blog – PathikShah.com is now a PR2. That’s supposedly quite decent for a blog not even 2 months old.

For tips on how to increase your Page Rank, check this out.

Well, this is a Black Hat SEO technique so I would not recommend that you use it. Instead I am telling you about it, so that you don’t accidentally use it and get punished by Google.

What is PR (PageRank) ?

In simple terms, PageRank is a number that Google assigns to your website and ranks them according to the number of incoming links. A backlink from a very famous site (having high PR) counts more than a backlink from some obscure site (like this one). The PageRank algorithm by Google factors in all the incoming and outgoing links with their weightage and calculates a PageRank for your site. A site with PR 10 is generally the most famous and has a large number of incoming links from important sites. Currently only Google and the US Govt site have a PR 10. Most of the websites lie in the region of PR 1-3.

You can read more about it here: http://en.wikipedia.org/wiki/PageRank

Why should you want a higher PR?

Having a higher PageRank means greater visibility in search engine results (SERP) as your website is ranked above many others in the query results, assuming similar conditions. Your content is also favored and indexed faster than other sites. This can drive a lot of traffic to your site, get you more backlinks and further increase your PR. Also advertisers pay you more when if you have a higher PR.

How to get a PR 8/9/10?

301 Redirect

You can get yourself a fake PR by using a 301 redirect and cloaking. Just redirect your domain using a 301 redirect to some famous PR 8/9/10 page eg: Google.com, Yahoo.com, Microsoft.com, Adobe.com. When Google spiders crawl on your site and index the pages, they will assign your domain the PageRank of the landing site – the site to which the domain has been redirected as it thinks that both are the same sites. As Google now assigns PR updates every three months, you can get yourself a PR 8/9/10 in that period.

Cloaking

By using just a 301 redirect method, you just get your domain a high PR, but not the traffic that you want. To counter this, some webmasters use a technique called cloaking. By cloaking your site, whenever a search engine bot or spider visits your site, it is redirected to the site with a higher PR but when human visitors visit your site, they are shown the actual content.

Why you should not use this method?

Google doesn’t like cloaking or this PR faking method and if it detects this by any chance, you will be permanently banned from indexing and will lose all rankings. Considering that Google has a 65% market share in the search engine market, it wouldn’t be very nice to displease Google and risk missing valid traffic.

How to detect a fake PR?

There is a very simple way to detect a Fake PR domain. Just search for info:sitedomain.com in Google. If the results are not the original domain or there aren’t any results, then you know that the domain has a faked PR.

Note: I am strictly against using the method. It was posted just to let you know the ways in which PR can be faked and how you can detect it.