The Curious Case of Mesothelioma, Asbestos and Adsense

What is Mesothelioma?

Mesothelioma is a form of cancer that is caused by exposure to asbestos particles. It causes malignant cells to develop in the mesothelium, a protective lining that covers most of the body’s internal organs. Companies are liable to pay their employees a fair amount compensation if the workers are exposed to asbestos. Many lawsuits pertaining to Mesothelioma are filed every year around the world.

Mesothelioma, Asbestos and Adsense

Google Adsense is the biggest online advertising network in the world. It offers context sensitive advertising in which ads are published across the publisher network based on the content and certain keywords.

Mesothelioma has been the highest paying keyword since around 2005. It’s rumored that the CPC (cost per click) on Mesothelioma based keywords like mesothelioma, mesothelioma asbestos, mesothelioma lawyers, peritoneal mesothelioma, mesothelioma attorney ranges anywhere between $90 to $40. This is the amount paid to the publisher each time anyone clicks on any mesothelioma related ad. To compare this with other keywords, an average keyword pays you only about $0.06 – $0.20 per click.

There are many MFA (Made for Adsense) sites focusing specifically on the Mesothelioma keyword; many of them have reportedly made a killing on it. However, it seems very doubtful that someone would pay that much just for a visit to their website. What’s even more surprising is that despite openly being the top paying keyword for about 4 years and being exploited by many, it is still very much in fashion; publishers still report about $40 – $50 per mesothelioma click.

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